Free Tool

What Should You Actually Charge?

Stop guessing. Enter your income goal, costs, and hours — get your minimum viable rate, three pricing tiers, and a clear path to what you're worth.

Step 1 of 3

Your Work & Income Goal

What kind of work do you do, and what do you want to earn?

What do you want to take home after tax?

£

What do you charge now per hour?

£
YOUR MINIMUM VIABLE RATE
per hour
Daily Rate
Weekly Rate
Annual (billable)
Your minimum vs industry average
£0

Your 3-Tier Pricing Strategy

Based on your minimum viable rate and industry benchmarks.

Economy
Entry-level — volume projects, simpler scope
Standard ★
Your sweet spot — full service, typical projects
Premium
Rush, complex scope, or specialist expertise

The full Price Positioning Report shows exactly how to position each tier, how to present them to clients, and includes a ready-to-send price increase email template.

The Hours Reality Check

Price Positioning Report — £7

Get Your Complete Pricing Strategy

Your free result gives you the numbers. The full report gives you the strategy — how to present your pricing to clients, scripts for raising your rates, a competitor positioning framework, and a price increase email you can send this week.

3-tier pricing with client-facing scripts
Value-based pricing recommendations
Competitor price comparison framework
Price increase email (3 versions)
Annual income projection at each tier
Personalised to YOUR numbers
Get Pricing Report — £7

One-time payment. Personalised PDF emailed to you.

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