The Money Toolkit. Built by someone who learned the hard way.
I'm Ben. For over 20 years I ran my own consultancy as a self-employed professional. In that time I learned a great deal — but two things took longer to figure out than they should have.
I never knew what to charge
When I started out, I had no framework for pricing my services. No data. No benchmarks. I would go into a client meeting, hear a number, and accept it — because I had nothing concrete to push back with. I didn't know if it was fair, if I was underselling, or if I was leaving real money on the table.
The honest truth? For years, I almost certainly was leaving money on the table. Because pricing based on what feels right — rather than what the numbers actually say — almost always means you charge less than your work is worth.
Then I learned to know my worth — and name my price
Over time, through hard experience, I developed a clearer picture of what I was actually worth — what my time, expertise, and results commanded in the market. And something shifted. I stopped accepting the first number offered. I started quoting with confidence. The conversations changed. The clients changed. The income changed.
That transformation — from uncertain to confident, from reactive to decisive — didn't come from a book. It came from years of experience, pattern recognition, and making every pricing mistake in the book first. I built Zankex so others wouldn't have to take as long to get there.
"I spent years accepting the price I was offered. Zankex exists so freelancers can walk into every conversation knowing exactly what they're worth — and have the data to back it up."
— Ben, Founder of Zankex
What Zankex actually is
Zankex is a toolkit of interactive money tools for freelancers, side hustlers, and small business owners. Every tool does one of three things: it helps you make more money, save money you're currently leaking, or replace something you're overpaying a professional to do.
You enter your real numbers. You get an honest result — instantly, for free. No jargon. No black-box outputs. Just clear answers you can act on today.
How every tool works
Use the tool free. Get your result instantly. If you want a deeper analysis — with personalised recommendations and a professional PDF report — that's a small, one-time fee. No subscriptions. No recurring charges. Pay only for what you actually need.
Your financial data stays in your browser. We don't store your numbers. The only thing we keep is your email address, if you choose to subscribe — and you can unsubscribe any time.
What we believe
Honesty over hype. If your side hustle is earning below minimum wage after costs, you deserve to know — so you can fix it or pivot. We don't sugarcoat the numbers.
Data over gut feel. Charging based on what feels right almost always means undercharging. Our tools give you the data to price — and negotiate — with confidence.
Affordable over expensive. Consultants charge hundreds for the insight our tools deliver in 60 seconds. We think that's a broken model — and we're fixing it.
Practical over theoretical. We don't teach frameworks. We give you answers you can act on today.
Ben
Founder, Zankex & Solofold
With over 20 years of experience as a self-employed consultant, Ben built Zankex to solve the exact challenges he lived — underpricing services, not knowing true profit margins, and wasting money on subscriptions and professionals that smart tools could replace. He writes about freelance pricing, side hustle profitability, and financial confidence from genuine experience, not theory.
Start with a free tool
The Profit Analyser shows your real hourly rate in 60 seconds. No signup needed.
Try the Profit Analyser →Questions? Feedback? I genuinely read every message.